Exploring the Hisense U7K (65U7KQ): A high-quality, affordable TV experience

Affordable luxury: How the Hisense U7K revolutionizes mid-range TVs with Mini LED technology

65-inch TV: Hisense 65U7K
(Image: © What Hi-Fi? / Netflix, Our Planet II)
last updated May 22, 2024

Verdict

The U7K shows a brand's quick learning ability and demonstrates that Mini LED can be affordable and effective.

Pros

  • + Vivid photos
  • + Powerful sound
  • + Great for gaming

Cons

  • - Subtle image fading
  • - Occasional color mix-ups

In the ever-evolving landscape of TV technology, it's tempting to believe OLED is the future's shining star, with its dazzling displays and groundbreaking innovations like MLA and QD variations elevating the viewing experience. However, Mini LED technology is staking its claim in this competitive arena, promising an enticing blend of high brightness and deep contrast at prices that beckon attention.

Highlighting this trend, Hisense has boldly expanded its Mini LED lineup, escalating from the singular U8H series of yesteryear to an impressive trio in 2023. Among these newcomers, the 65-inch U7K model demands a spotlight, representing a middle ground that might just capture the hearts (and living rooms) of viewers everywhere.

Exploring the Sweet Spot in Mini LED TVs for 2023: The Hisense U7K Series

Positioned perfectly in the sweet spot of Hisense's 2023 lineup, the U7K emerges as a stellar mid-range Mini LED TV option, gracefully nestled between the high-end U8K and the budget-friendly U6K models. It's launched in the UK with an enticing price tag of £1499, striking a balance by being £200 less expensive than the U8K and £200 pricier than the U6K, for similar sizes.

Although the U7K may not boast as many local dimming zones compared to the U8K, making it slightly less vibrant in terms of brightness and contrast, its price-to-performance ratio makes it an attractive proposition.

In a comparative glance, the 65U7K's pricing garners attention in the UK market, offering significant savings against this year's models from tech giants Samsung and Sony. Notably, it undercuts competitors by hundreds of pounds for equivalent screen sizes. In the US, the U7K furthers its appeal by settling at a stunning price point of $1049 after being available slightly longer, with Australia witnessing a similar price evolution to AU$1895 from its original launch price. It's also worth mentioning the difference in the presentation between regions; while the US and Australia versions feature practical desktop feet, the UK edition is elevated with a more elegant, centrally located, open bar style stand, enhancing its aesthetic charm.

65-inch TV: Hisense 65U7K
(Image credit: What Hi-Fi? / Netflix, Our Planet II)

Design Highlights

Experience a sleek, modern aesthetic with the U7K, which though may feel a tad light in build, never compromises on robustness or style. The trim bezels on three sides of the display add an air of sophistication, and the elegantly curved stand provided in the UK version elevates its appearance, setting it apart from the conventional TV stands found in the US and Australia.

Yet, it's noteworthy that the U7K's innovative direct lighting technology means the TV has a more pronounced profile from the back compared to the ultra-slim designs prevalent today.

Enhancing the user experience is the U7K's high-end remote control. Its design marries form with function, showcasing a sleek profile, distinctive angular buttons, and a stylish silver finish. This remote isn't just about looks; it offers practicality with direct access buttons to top streaming services like Disney+, Netflix, Prime Video, Freeview Play, and YouTube, ensuring your favorite content is just a click away.

Discover the Enhanced Features of the 2023 U7K Mini LED TV

Stepping into 2023, the U7K Mini LED TV emerges as a beacon of technological synergy, mirroring its US counterpart's specifications to offer a unified, high-quality viewing experience across the globe. This strategic alignment ensures viewers access to a VA type Mini LED panel, known for its contrast-rich visuals. Specifically, the 65-inch model boasts an impressive array of 384 individually controlled dimming zones, enhancing the depth and vibrancy of on-screen images without straining your wallet.

The U7K's brilliance is not just about its display. Powered by Hisense's Hi-View chipset, the TV's prowess extends to noise reduction, motion enhancement, and crisp 4K upscaling. The quantum leap doesn't stop here; with a Quantum Dot colour system at its core, the U7K promises a palette of over a billion colours, turning every frame into a vivid masterpiece.

Embracing the future, the U7K's lighting mastery applies equally to various high dynamic range formats, including HDR10 and HLG, and more advanced iterations like HDR10+ and Dolby Vision. Notably, it goes a step further, supporting Adaptive and IQ enhancements that adjust the picture based on ambient room conditions. This inclusivity of both major HDR standards showcases Hisense's commitment to delivering uncompromised quality, standing apart from competitors that usually support one or the other.

Gamers, rejoice! The U7K is designed with your adrenaline-fueled sessions in mind. With two of its HDMI ports capable of handling 4K inputs at a buttery smooth 120Hz (and up to 144Hz), the inclusion of VRR and ALLM technologies, and compatibility with AMD FreeSync Premium, the TV ensures your gaming is as fluid as it gets. The exclusive Dolby Vision game mode, catering up to 4K at 120Hz, promises a visual feast, bringing your games to life like never before. Adding to this is a dedicated Game menu for tailored settings, including ultra-wide aspect ratios and enhanced contrast for spotting hidden foes, ensuring that screen lag will never be an excuse in your gaming conquests.

On the smart platform front, the U7K operates on Hisense's user-friendly Vidaa system in the UK and Australia, while embracing Google TV in the US. Vidaa offers a sleek, straightforward interface, ensuring all your favorite streaming services are but a few clicks away. For UK viewers, it integrates seamlessly with Freeview Play, bringing an extensive collection of catch-up services directly to your living room.

65-inch TV: Hisense 65U7K
(Image credit: What Hi-Fi? / Netflix, Our Planet II)

Revolutionizing Home Entertainment: The Hisense U7K Experience

Stepping into the spotlight, the Hisense U7K makes a bold statement, significantly surpassing the performance of its predecessors and setting a new benchmark for mid-range TVs in 2023. It's not just an upgrade; it's a game-changer in home entertainment.

One of the standout features is the U7K's exceptional black levels. Imagine scenes dipped in the deepest of blacks, reminiscent of the much-acclaimed OLED quality, all thanks to the efficient VA panel technology. This leads to dark scenes that are not only more consistent but truly captivating, without the distracting grey haze or backlight halos that were once a concern.

The prowess of the U7K doesn't stop at just the darks. It excels in delivering bright, HDR-rich content with an ease that many mid-range TVs can only dream of. This balance of deep blacks and striking brightness enhances the overall viewing experience, making your favorite shows and movies pop with vibrancy.

However, it's fair to note that the U7K's brightness, while impressive, doesn't quite hit the lofty 1000 nits it claims. Furthermore, it employs a subtle dimming technique on smaller bright highlights to minimize potential backlight blooming – a refinement that's even subtler than what's found in high-end models from competitors like Samsung.

Yes, some blooming is present, but it's limited to extremely contrasted scenes and is far less intrusive than what we've seen in the past. The U7K manages these with finesse, resulting in a picture quality that's as immersive as it is breathtaking.

The secret to its vivid picture quality lies in the cutting-edge Quantum Dot technology combined with its superb contrast and brightness capabilities. Colors are rich and lively, yet balanced, ensuring that even the most saturated hues don't overpower the scene. This makes everything from the lush landscapes to the subtlest skin tones look incredibly authentic.

While the U7K maintains impressive clarity across most content, it's worth mentioning a slight inconsistency with certain dark, detailed scenes where backgrounds may appear softer than expected. Nonetheless, this occurrence is rare and doesn't detract from the TV's overall stellar performance.

Concluding on a high note, the Hisense U7K is not just great for watching all types of content but also shines as a gaming monitor. Thanks to its latest AI-powered processor, the television offers exceptional HD upscaling, ensuring that everything you watch is of the highest clarity and color vibrancy. In the realm of mid-range Mini LED TVs, the U7K is a standout performer, raising the bar for what consumers can expect from their home entertainment systems.

Sound Like Never Before

Step into a world where sound takes the front seat, thanks to the robust 40W 2.1 speaker system of the U7K. It’s a powerhouse that doesn’t just play sound; it engulfs you in it. Before you know it, you'll be immersed in levels of audio that fill even the most spacious of living rooms, without having to crank the volume past 50 percent. That's something your neighbors will thank you for!

This isn't just loudness for the sake of it. A TV of this size, with such mesmerizing picture quality, demands an audio experience that matches its visual prowess. Picture this: dynamic images paired with a sound system designed to encapsulate the essence of a cinematic experience right in your home. The addition of a Dolby Atmos decoding further enhances this experience, creating a vast sound field that places you right at the heart of the action.

But wait, there’s more. The U7K comes equipped with a dedicated subwoofer that truly defines the term ‘bass.’ It’s deeper, clearer, and miles ahead of what you’d expect from a typical TV sound system. The midrange has a presence like never before, and the trebles? Crisp and clear without ever taking over.

Perfection? Almost. When pushed to the edges of its vast capabilities, the U7K’s sound system may show signs of enthusiasm outpacing precision. Big soundtrack moments can feel a tad overwhelming, revealing the system's raw power. Even the mighty subwoofer may falter slightly, emitting a soft buzz during particularly intense bass sequences. But these moments are few, far between, and do little to detract from an overall stellar audio experience.

65-inch TV: Hisense 65U7K
(Image credit: What Hi-Fi?)

Overview

Stepping up its game, the U7K model showcases an impressive leap forward from its predecessor, setting a new standard for affordable Mini LED TV excellence. Despite facing a bit of a challenge with backlight clouding compared to the top-tier models in this category, and its brightness not quite hitting the heights touted, this TV shines in its overall performance. The standout features of the U7K, including its deep black levels, vibrant brightness, and exceptional contrast, are largely attributable to its advanced Mini LED lighting and the finely tuned local dimming engine. The addition of Quantum Dot technology infuses the display with lively, captivating colors that draw viewers into the action.

Beyond its striking visuals, the U7K pairs its dynamic display with robust smart capabilities and an immersive sound experience. This combination of premium features, offered at a surprisingly accessible price point, positions the U7K as a noteworthy contender in the Mini LED TV market.

65-inch TV: Hisense 65U7K
(Image credit: What Hi-Fi? / Netflix, Our Planet II)
65-inch TV: Hisense 65U7K
(Image credit: What Hi-Fi?)
65-inch TV: Hisense 65U7K
(Image credit: What Hi-Fi? / Netflix, Our Planet II)
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